RNLT
Art direction & visual identity for the RNLT lifestyle collection
Development of the full graphic identity for The Tribe Pride, a collection paying tribute to freedom, pop culture, and streetwear — blending garage racing aesthetics, surf culture, and retro 80s energy. RNLT is conceived as a lifestyle collection that operates more as a creative territory than a traditional merchandising line. The core intention is precise: to evoke the Renault universe without ever naming it, using visual codes that trigger a collective memory of travel, movement, and freedom. Launched at the Renault 4 Festiv4L.
Project conceived within Renault.
Photography: Alex Pommier.
Digital Assistant: Marine Leroy.
Lighting: Joris Rossi.
Editing: Inès Kermaïdic.
Models: Anne-Claire Bousquet & Hedi Gordo.
Hair & Makeup: Charlène Georgy.
Set Design: Ella Perdereau.
Styling: Valentine Jaquier.
Photo credits: Renault.
Development of the full graphic identity for The Tribe Pride, a collection paying tribute to freedom, pop culture, and streetwear — blending garage racing aesthetics, surf culture, and retro 80s energy. RNLT is conceived as a lifestyle collection that operates more as a creative territory than a traditional merchandising line. The core intention is precise: to evoke the Renault universe without ever naming it, using visual codes that trigger a collective memory of travel, movement, and freedom. Launched at the Renault 4 Festiv4L.
Project conceived within Renault.
Photography: Alex Pommier.
Digital Assistant: Marine Leroy.
Lighting: Joris Rossi.
Editing: Inès Kermaïdic.
Models: Anne-Claire Bousquet & Hedi Gordo.
Hair & Makeup: Charlène Georgy.
Set Design: Ella Perdereau.
Styling: Valentine Jaquier.
Photo credits: Renault.
